With the summer movie season just a few short months away, studios are scrambling to generate interest in their upcoming blockbusters by releasing trailers, clips, images and other promotional materials to whet audience appetites. Sony Pictures has a unique challenge – and opportunity – in 2012 with
The Amazing Spider-Man: Although director
Marc Webb's film
arrives on the heels of three hugely successful movies about the web-slinger, he and his distributor have the unenviable task of distinguishing his interpretation of the iconic superhero from its predecessors.
The director and co-star of the upcoming franchise reboot talk about building from and breaking away from the foundation of Sam Raimi's films.
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